Pediatric dentistry is the dentistry field that cares for babies and children oral health. Nowadays we know that most adults are afraid of facing the dentist’s chairs due to negative experiences they´ve had in their childhood and that is why pediatric dentists are so important. Since Indusbello Bambini products are developed to children the brand also communicates to the public using vibrant colors and characters created to reach such audience, to whom children can easily relate.